Google might well be the world’s largest search engine, but YouTube is in some ways the second. By adding your own video content, you automatically get to be a part of this vast search engine. More than 100 hours of new content is added to the channel per minute, so there is huge potential for allowing your brand to become part of the platform and reach your target audience. If you make good content, more people will visit your site to find out more – growing your SEO. And not forgetting that YouTube is owned by Google, another reason you’ll be rewarded for embedding video content on your site.